Samantha Williams
Award winning revenue specialist
Samantha Williams is an award winning revenue specialist and currently holds the senior management position of Commercial Director at Profitroom. Before joining Profitroom she worked as a senior revenue and product manager working with a mixed portfolio of over 75 hotels and prior to this held sales and marketing manager positions for leisure resorts and hotels in the UK. Highly respected and with a strong background in hospitality, revenue management and leadership she has worked across numerous hotel marketing and management disciplines and is able to relate to the challenges that hoteliers face.
She is passionate about helping hoteliers maximise and grow their revenue and is an advocate for personalised, automated processes and integrated systems that help to make the sales process easy for employees and more engaging for guests. At Profitroom Samantha leads on the strategic and operational activities to deliver transformative, tangible results for leisure hotels and resorts in the UK, Europe and beyond.
Theresa Prins
CEO and Founder
Theresa Prins is a kindly and humble business owner in the hospitality industry with more than 30 years of experience, of which more than three quarters of that time has been dedicated to revenue management. She has passion for helping others, figures and analytics. In 2017 she founded Revenue Resolutions in support to assist accommodation service providers optimise their revenue. In 2019 she founder RevTech Partners and with both companies she contributes to the industry.
Theresa worked for independent and chain properties and current support hotels across the world.